Discount real estate companies with non-traditional business models, like that of Assist-2-Sell, has spawned a national debate about the differences between discount real estate companies and traditional real estate companies. As people in the discussion try to characterize real estate companies as being traditional or discount, it would be more accurate to differentiate them using three categories:
• Full-Service/High Commission – so-called “traditional” real estate companies
• Full-Service/Discounted Commission – Assist-2-Sell
• Limited Service/Discounted Commission – Real estate companies that offer a “menu of services” or limited service. Though fees are charged for the services that are selected, they are usually, but not always, at a discounted rate.