RISMEDIA, July 20, 2009
California agent uses Lowe’s Realtor® Benefits program to offer powerful marketing incentives to clients
A couple of years ago, when Central Valley, California was positioned as a seller’s market, many local agents, like John Searls, found themselves too busy for marketing. Fast forward to 2009, however, and marketing has never been more important-all the more reason Searls, of Assist2Sell, Modesto Real Estate, is so impressed with the Lowe’s REALTOR® Benefits program, offering powerful marketing incentives to REALTORS® at no cost.
“I was floored when I discovered there is so much to offer clients,” says Searls. “The program is perfect for reconnecting with your past clients and getting back to basics with farming-thanking them for the business they gave you.”
The Lowe’s REALTOR® Benefits Program is free for REALTORS® and offers personal marketing tools from Lowe’s and the National Association of REALTORS®. Whether it’s a Lowe’s gift card offered at a discounted price to REALTORS®, 10% discount coupons to present to clients, or videos, direct mail, and e-mail pieces offering helpful tips to home buyers and sellers, Lowe’s makes it easy for REALTORS® to reach out to clients.
After a visit from Roberta Lock, one of Lowe’s commercial sales specialists, Searls was ready to jump right in and participate with the program.
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