I just read an article by Kris Berg at Inman.com titled “We’re all the same at that’s the problem.” I have just started following her articles and I really enjoy her tell it how it is style. From a marketing perspective, she hit the nail on the head with this article. 
I’ve had the privilege of talking to hundreds (if not thousands) of real estate brokers and agents over the years about the challenges they face in this business. Without question the #1 problem is getting the phone to ring and getting to the kitchen table. So the question is how do you get the phone to start ringing?
I learned a long time ago, in marketing, you need to have a unique selling proposition which is a fancy phrase meaning you need to be different from everyone else. Whenever I travel, I pick real estate publications from the area. I like to see what real estate companies and agents are advertising. It never ceases to amaze me, no matter where I go, everyone is advertising the same things. You see the cliché slogans and taglines like, a Realtor you can trust, I get results, top producer, etc.. While there is nothing wrong with these taglines, they’re all the same. Why would a buyer or seller pick up the phone and call you over anyone else? How are you different?
More to come…..
