Assist-2-Sell Franchise

100 Most Influential Real Estate Leaders: 2007

Inman News has once again named Mary and Lyle in its annual list of the “100 Most Influential Real Estate Leaders,” in the “Brokerage” category.  This is the third consecutive year that Mary and Lyle have been recognized for their contributions to the residential real estate industry.  Below are some highlights from the special report, which Inman released last week.

Inman News has compiled a list of the 100 most influential people in real estate, reflecting the industry’s best and brightest, as well as outside figures whose actions influence the home buying and selling business.  The people on this list embrace leadership, innovation, ingenuity, power and persistence.

The list is broken into six categories:

Brokerage Category: These luminaries have made waves in the residential real estate brokerage business.  Some are renowned industry speakers, some are heads of top brokerage companies, and others are founders of brokerages using alternative business models.

To read the full report click here

ASSIST-2-SELL ANNOUNCES

“Assist-2-Sell Agent Boot Camp”   

We are offering a special agent training class for Assist-2-Sell Agents.  The training will cover techniques for practicing real estate the "Assist-2-Sell way". 

Assist-2-Sell nears AOR pick

By Michael Bush PR Week USA Sep 6 2007 09:53

RENO, NV: Real-estate firm Assist-2-Sell is preparing to hear final pitches for its first-ever AOR search.

Lyle Martin, co-CEO of Assist-2-Sell, said the seven-figure account will be awarded to one of two finalists within the next few weeks.

Martin said this sizeable boost in PR and marketing activity is a huge shift for the company.

"In today's market, most companies are cutting back on marketing," he explained, "so we recognize that as an opportunity to get more bang for the buck."

The company also started a franchisee-sponsored advertising fund a year and a half ago.

"[Before that,] the resources weren't there," noted Martin, "and we essentially took most of the year to build the fund up and get it to a substantial amount so that we could be a player in the arena."

Martin said the focus of the work, expected to roll out on January 1, will be to help the real-estate franchise expand its branding efforts from the local level to the national stage.

"We have been branding Assist-2-Sell one office at a time in local markets," Martin said.

"If you don't have an Assist-2-Sell office in your neighborhood, you're not going to be familiar with us."

The company has over 620 offices in the US and Canada.