People are trying to sell their home by themselves for one reason, to save money. I have never talked to the seller that likes taking all the phone calls, showing the house themselves, figuring out the right price, trying to stumble through the paperwork process, etc. Saving thousands is a strong motivator.
We find For Sale By Owners love the Assist2Sell "Full Service with $avings" marketing program. Sellers get the best of both worlds. Incredible service and results with thousands in savings.
The roller coaster ride the real estate market has taken over the last 5 to 7 years has been gut wrenching. Some areas of been hit much harder than others. With markets turning around all over the country and starting to head in a positive direction, the time for Assist2Sell is now. People are looking for alternatives to high commissions. Any equity sellers have left, they want to keep. Sellers that were once underwater are now turning to a positive equity position. And the future for Assist2Sell and our "Full Service with $avings" model is bright.
We are proud to announce Assist2Sell has joined the Trulia Broker Program , dedicated to helping brokerages extend their reach and build their business.
As a part of the Trulia Broker Program, Assist2Sell franchise brokerages receive the following benefits:
Unlimited photos and property descriptions
Enhance your listings with rich property data. Unlimited photos, open house information and an unrestricted property description help you attract the attention of serious home buyers.
Prominent attribution
Broker and agent information is prominently displayed on your listings to highlight your brokerage and your agents.
Reach Trulia’s audience of 24 million unique monthly visitors on web and on Trulia’s top-rated mobile apps.
Trulia Lead Generation
With Trulia Lead Generation, your agents will receive leads from transaction-ready buyers and sellers searching in your market.
Weekly lead reports
Measure your success with weekly lead reports to help you and your agents track listing performance.
We are committed to provding our franchisees, brokers, and agents the very best tools for their real estate business. In addtion, we are dedicated to getting the best marekting and exposure for our home seller clients and providing home buyers with the best quality information.
According a report released by CoreLogic 1.7 million homeowners regained equity in 2012. An addition 1.8 million homeowners will regain positive equity if home prices rise just 5% more. The most interesting stat is 11.3 million (23.2% of homes with a mortgage) homeowners have positive equity but less than 20%. This is considered to be "under-equitied."
Ok so this may be good and bad news for the market. Good news that more homeowners now have equity and now have more choices. Bad news that there are still a large number of homeowners underwater and have negative equity.
Regardless of how look at it, this is good news for Assist2Sell.
If you are a homeowner and just got back to even or a slight positive equity position and you need to sell, who are you going to call? If you are an "under-equitied" homeowner and need to sell, who are you going to call? The answer is obvious, you are going to call someone that can save you money. Chances are these homeowners won't even be able to sell their home without a lower commission.
Assist2Sell's network of franchise offices are now part of the Zillow Pro for brokers program. Z Pro is a five-point program that will improve listings accuracy, benefiting brokers, agents and consumers, and provide greater visibility for listing agents. zPro for Brokers will position listing agents first in the Agent List shown next to for-sale listings, answering a frequent broker request.
zPro for Brokers delivers:
Listing Agent Visibility: Listing agent prominently positioned at the top of the page (1st in the agent list) and clearly marked as the listing agent with photo and link to profile on both web and mobile (photo must be added to the feed).
Broker Reporting: Weekly detailed reporting including searches, number of views of home details pages (HDP), leads and lead open rate (for individual listings and the full brokerage feed).
Broker trumps other sources: The Broker feed will trump other sources of data making it the definitive source (must be MLS-sourced data).
Lead follow up system: Agents at zPro brokerages receive contact notifications through email with follow-up reminders via text message and phone, driving higher engagement.
Broker Directs Contact Destinations: zPro brokers choose to send contacts directly to listing agents or to their corporate customer relationship managements systems.
The money magazine cover says what most in the real estate industry already know. So now that housing is back, is the real estate business back? I say yes yes yes. Markets are beyond crazy and real estate agents are more valuable than ever. More important for Assist2Sell, consumers are looking for savings and value in everything.
One of our Assist2Sell agents posted this in our private facebook group. I just had to share. If you want more information about our value driven Full Service with $avings business model call or email us.
According to Zillow, 2 million homeowners have been freed from negative
equity. Zillow Inc.,
the largest home-related marketplace on the web and
mobile, issued a report Thursday that tells the
brighter side of the housing story. Nearly 2 million US
homeowners were freed from negative equity last year,
which means they are no longer underwater on their
mortgages. The cities that saw the most improvement
included Phoenix, Los Angeles and Miami. "2012 was a
pretty big year for working down negative equity," says
Zillow chief economist Stan Humphries in the
accompanying video, adding that strong home value
appreciation was a big contributor to that trend. Home
values rose roughly 6% in 2012 to a median value of
$157,400, according to the Zillow Home Value Index.
That price appreciation, along with the elevated level
of home for eclosures, led to the drop in negative
equity in 2012.
While these figures are encouraging,
the total number of homeowners that remain underwater
is still very high. Almost 14 million homeowners still
owed more on their mortgage than their homes were worth
last year; down from 15.7 million at the end of 2011.
Collectively, homeowners were underwater by $1 trillion
in 2012. Over the course of 2013, Zillow expects
another 1 million American homeowners will no longer be
underwater on their mortgage, which would reflect a
slowdown in the trend. Zillow expects home value
appreciation to slow to about 3% in 2013, half the pace
of last year, as the supply of homes on the market
increases. Overall, Humphries says the housing market
is "doing quite well" and the "fundamentals of housing
look quite good."
So, when all these newly freed homeowners decide to sell, who are they going to call? Are they going to be able to afford a high commision and closing costs? I think the answer is obvious, they are going to look to save as much of thier new found equity as they can.
The graphic below was sent to me about underwater home owners. The point of the graphic is while "things" are getting better in the market as a whole, we still have a ways to go. I would agree with that.
While homeowners being under water is never a good thing, I do see some opportunity. 2.3 million homeowners have returned to an equity positive position in their home. The downside is they have 5% or less equity in their home. If homeowners have to pay a large commission of say 5-6-7%, they will not be able to sell. Or worse yet, they may have to do a short sale. With Assist2Sell, homeowners may be able to sell and at least break even without having the deal with the challenges of a short sale.
Thousands of potential equity sellers, or as we like to call them "real sellers" are returning to the market on a daily baisis. With very little room to pay for commissions and closing cost, they (home sellers) are going to be looking for more cost effective ways to sell their home.
Enter Assist2Sell. Our "Full Service with $avings" home selling sytem is gaining momentum. All the services home sellers have come to expect from a professional agent at a fraction of the cost.